Macpháidín Library at Stonehill College needed an engaging community campaign to connect students with the library and its in-house café, Ace's Café. The project centered on a tournament-style "March Madness" bracket that invited interactive participation online. The design organizes complex voting stages into a legible, clean bracket layout with clear institutional typography and balanced negative space. Together, the playful concept and structured information design drove active community engagement across campus.
final bracket
Results & Engagement:
Over 100 staff and students participated in this interactive poll in March 2025. The original bracket announcing the tournament received 33 likes, while the video announcing the winner received 26 likes.
announcing the winner
poll
original bracket