Chaz Cardigan:

Artist Rebrand

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Chaz Cardigan is a new and rising singer-songwriter who creates indie pop music with political undertones. I rebranded his social profiles and album to reflect the grunge style of his music.

logo

color palette

His aesthetic ties into his analog crafting in his music videos, which consists of collages or ripped paper.

typography

Through his music, he is bold and natural, resulting in a color palette consisting of neutral colors with a focus on dark green. The use of stenciled styles was inspired by his recording sessions on YouTube and the roughness of Earth.

Lyric Video

music: chaz cardigan · illustrations: jen bradford · photography: chaz cardigan · videography: chaz cardigan

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