Misty Dream

Misty Dream is a conceptual company that started selling beauty products based on the smell and feel of Laguna Beach in California. This was a package design class project where I had to create a brand, its assets, and its products. These beauty projects are geared towards those 18-24 years old. Only Photoshop and Illustrator were used for this project.

 
logo
color palette

Having a bolder and brighter color palette that is reflective of Laguna Beach’s oceanic region

The illustrations copy the same wave motion as the logo as a nod to the brand and its location. With its location in mind, I used typography, illustrations, and colors to represent the calming feel one has when going to the beach. Then, to keep with the consistency aside from the illustration wave, I kept the structure of the typography across all products.

illustrations: jen bradford · brand design: jen bradford · logo: jen bradford · company & brand creation: jen bradford