Misty Dream is a conceptual beauty and skincare brand inspired by the coastal atmosphere and natural textures of Laguna Beach, California. Targeted toward Gen Z consumers (ages 18–24), this identity and packaging design system pairs a vibrant oceanic color palette with rhythmic wave illustrations to fuse tactile self-care rituals with the effortless calm of coastal living. By establishing a unified typographic structure and balanced packaging hierarchy across multiple product SKUs, the system balances retail shelf appeal with a cohesive, sensory-driven brand story.
