Stonehill 75th
Anniversary Logos
Stonehill needed a logo to represent their upcoming milestone. The marketing department wanted a logo to promote their 75th anniversary that also could be placed with the current branding, especially the logo, and tell the story of the past, present, and future. It originally had to stay within Stonehill's guidelines for its typography and colors, but then that was taken back. This logo could not be replicated or repeated by another school that had celebrated its 75th anniversary— they wanted something original and memorable. Logos were created in Adobe Illustrator and mock-ups were created in Adobe Photoshop. The entire process took about two months.
Internet Iteration. Inspired by social media and “tagging” people and companies in posts. Colors from Stonehill’s color palette.
Glass Iteration. Inspired by the stained glass that Stonehill has at its chapels and library. Colors from Stonehill’s color palette.
Stained Glass Iteration. Inspired by the stained glass that Stonehill has at its chapels and library but connecting more to Stonehill’s religious roots. Colors from Stonehill’s color palette with increased saturation and vibrance.
Modern Stained Glass Iteration. Inspired by the stained glass iterations above but with a modern twist. It is flowy and free as a look towards the future but still remembering its roots. Colors from Stonehill’s color palette.
About thirty iterations were completed for possible options for Stonehill's 75th-anniversary logo. I originally started with Stonehill's color palette but then broke off and increased or decreased the saturation, changed the combinations of colors, and used different shades. Colors were blended together to create a techno aesthetic or used in a pattern that resembled stained glass from the medieval time period. A variety of typefaces were used ranging from classic to futuristic. Sans-serifs and serifs were utilized. The style of the logo varied between Stonehill-specific or a general "75." This logo would be used on Stonehill’s merchandise and stationery.
stonehilll college logo: stonehill · 75th-anniversary logo iterations: jen bradford · mockups editing: jen bradford