Upper Iowa University:

Website Rebrand

Upper Iowa University is a private university in Fayette, IA. This rebranding project was for my capstone, where the focus shifted to being student-focused instead of their benefits and academics at once. 

logo
 
alternate logo
color palette
typography

Their formal and scholastic aesthetic is combined with their bold logo. To convey this, the typography used is similar to what one would expect to see in a novel. The colors are from their current brand, but in colder tones.

This website was designed in Adobe XD while the logos were designed in Adobe Illustrator. The lines are an important asset because it is a reference to their current logo. These lines are implemented throughout the site to keep everything connected. Photos of current students are now incorporated on the homepage to give those looking at the site a preview of the University's mission.

logo: jen bradford · brand design: jen bradford · images: upper iowa university · brand & mission: upper iowa university